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Sullen Clothing’s fame comes from its association with famous tattoo artists who collaborate as designers to produce starkly original clothing. Huge names such as Nikko Hurtado, Ryan Smith, Big Gus, Alan Padilla, Carloes Torres, Jason Butcher, Darcy Nutt, Corey Miller and Jack Rudy are among the world-renowned tattoo artists that have contributed to the brand and its image. Sullen also sponsors a variety of extreme sportsmen—MMA fighters, FMX riders, and professional skaters. From a basis of a close relationship with the community, and a consuming hunger for only the most original artists, Sullen has created a powerful brand with a unique image.