The Famous brand was created by blink-182 drummer Travis Barker in 1999.
Famous Stars And Straps clothing is influenced by music genres such as punk rock and hip hop. Since their initial boom, Famous has become a respected brand in the skate, BMX, and motorcycle arenas with sponsored riders like Rick Thorne, Dave Dillewaard, and Luis Tolentino. Their stylized "F" logo, known as the "Badge of Honor", has quickly become synonymous with the brand.
People who wear Famous are not customers, they are part of the Famous Family.